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Absolut regularly offers new flavoured versions of its original vodka on the market, in limited editions. In January 2012, a grape vodka is presented: Absolut Gräpe. The transparent 1l bottle retains the same recognisable shape, this time with a modern and colourful design. Since 2008, the Pernod Ricard Group has been supporting Absolut's promotional campaigns, all aimed at a festive and cultural audience.
Loyalty to the original recipe of Lars Olsson Smith, the 1879 promoter of Absolut Rent Bränvin (Absolument Pure eau de vie), remains intact. Vodka is still produced in Åhus, Sweden, on the Baltic Sea, with two natural components, winter wheat and water from a deep well kept free of impurities. Distillation is continuous. No external inputs are added. The authentic taste remains unchanged, full-bodied, rich, with the distinct flavour of wheat. Only the addition of fruity aromas is tolerated to singularise the personality of Absolut Gräpe. The external ingredients are as natural as the basic elements of vodka.
Absolut Gräpe uses white grapes, papaya and dragon fruit to perfume its identity. Tasted on its own or with ice, it offers a smooth and delicate texture with a real refreshing power. As every bartender in the world knows, it can transform a simple soda, or a cocktail, by bringing them the subtle floral notes of its exotic components.
Elaboration of Absolut Gräpe 1L
Absolut Gräpe 1L
- View: Transparent crystalline color.
- Nose: Floral scent with aromas of white grapes.
- Mouth: Fresh and sweet with a fruity taste of papaya and dragon fruit.
PRODUCER: The Absolut Company.
DEVELOPMENT: It is in the south of Sweden, in Åhus, in the hometown of Lars Olsson Smith, that Absolut Gräpe 1L is made. This vodka is obtained from entirely natural ingredients. What makes it unique is that it is without added sugar, unlike other flavored vodkas. This brandy is born from a combination of white grapes, exotic fruits (papaya and dragon fruit), pure water and winter wheat. The water is recovered from a very deep Åhus well which guarantees its purity. Wheat is sown on the Åhus land in the fall. It grows under Swedish snow while developing hard grains before being picked the following year. The manufacturing process of this brandy is the same as that of other Absoluts by continuous distillation.It is a traditional distillation method, but instead of being distilled three or four times, this vodka is distilled as many times as necessary. This particular production process gives it its unique sweet and fruity taste.
DEGREE OF ALCOHOL: 40%
The Absolut Company was founded in Åhus, a small town with less than 10,000 inhabitants in southern Sweden. It is one of the most famous and best-selling vodka brands in the world and is now part of the portfolio of the French group Pernod Ricard. It is also the third largest alcoholic beverage brand in the world.More about the Producer