According to local legend, the Italian liqueur Punt e Mes was invented on accident in the Carpano liquor shop in 1870. It was lunchtime in this shop in Piazza Castello, Turin, when a stockbroker ordered a vermouth with a half dose of bitters. He did so by using the local expression "Punt e Mes". And so, with that order, the aperitif was born and continues on to date.

This liqueur continued to be made by the Carpano family in Turin until 2001 when it was brought by the Distillerie Fratelli Branca of Milan. Punt e Mes is an Italian vermouth which is golden orange in colour with hints of topaz. Its herby aroma is followed by an initially sweet taste with an intriguing orange accent. This is then taken over by the characteristically bitter taste of the quina before ending on a refreshing sweet note.

The distinctive flavour of Punt e Mes is halfway between a sweet, red vermouth and Campari. This makes it the perfect addition for drinks such as the Americano, Manhattan, Negroni, and Boulevardier. You can substitute Punt e Mes in any cocktail that calls for sweet, red vermouth. It is also delightful alone whether neat, on the rocks, or with a splash of soda water. A twist of orange peel is always a welcome touch.