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Campari is a mythical drink. An emblem of Italian style, it is the basis for many cocktails made and consumed all over the world. A contemporary and charismatic classic that has not changed over time.
Description of Campari
- Colour: These bitters have a bright, almost maraschino cherry-red, colouring.
- Aroma: Dozens of botanicals and flavours are used to make this alcohol. Because of this, the many herbs and spices meld together, making it difficult to distinguish one from another. However, if one scent has to stand out the most, it has to be a bitter orange scent that is accompanied with hot spice notes.
- Taste: Dozens of botanicals share the stage in Campari. Some of the botanicals that stand out the most include orange peel, rosemary, cassia, quinine, cinnamon, fennel, wormwood, orris, angelica, lemon, and angostura. All of these botanicals come together to provide this beverage with a truly unique flavour profile.
PRODUCER: The Campari drink and brand was created by Gaspare Campari in 1860, in Italy. A few years later, Gaspare opened his own bar, which helped to make his bitters recipe famous. Today, Campari is sold in over 190 countries around the world.
PRODUCTION DETAILS: Campari does not give away its secret recipe. In fact, the company will not even reveal how many botanicals are used. Rumor has it that there are anywhere between 50, 80, or even more botanicals used in each bottle! While we don't know how Campari makes their drink, we do know how bitters are usually made. A flavourless alcohol is infused with botanicals. In the case of this drink, possible 80 unique ones!
The Campari Group, founded in 1860, is now a major part of the spirits industry worldwide. The group has a portfolio which includes more than 50 premium and super premium brands which are offered locally, regionally, and globally across 190 countries. Today, the Campari Group is the sixth-largest premium spirits provider in the world.More about the Producer