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Jägermeister , with its square-shouldered hunter-green bottle, orange lettering, and the prominent picture of a stag on the front, has earned its place behind bars around the world. Often known as "jäger" for short, this German spirit was, believe it or not, originally created as a digestive drink. Now, more than 80 years later, Jägermeister continues to be enjoyed around the world by consumers of all ages.
The beautiful stag that stands out on every bottle of Jägermeister comes from the legend of Saint Hubertus. The patron saint of hunters, Saint Hubertus had a vision of a stag with a glowing cross floating between its antlers. The stag remains on the bottles of Jäger in honour of the true hunting master. This iconic herbal liqueur was invented by Curt Mast, who was an avid hunter. This is the reason why the name Jägermeister means "hunting master" in German.
It was Curt Mast who crafted the still-secret recipe of 56 ingredients - including herbs, roots, fruits, and spices - that are steeped in alcohol before being aged in barrels. All of this work results in a rich, sweet, brown liqueur that can be enjoyed in a number of ways: as a shot, mixed into a cocktail, as a digestive sipper after a meal, or however else you want.
- Colour: Jägermeister is dark licorice in colour
- Odour: Strong liquorice aromas
- Flavour: Pronounced taste of star anise, ginger, saffron.
PRODUCER: Mast Jägermeister
PRODUCTION DETAILS: Flavours inspired by 56 herbs from all over the world, unique development. Matured in oak barrels for one year, with more than 338 quality controls throughout the manufacturing process to ensure consistent and perfect quality.
ALCOHOL: 35% Vol.
1897 brought the birth of Wilhelm Mast’s son Curt – the man who was to invent Jägermeister 37 years later.More about the Producer