Seagram's Distillery

Seagram's Distillery


In the 1990s, Seagram's was the largest owner of alcoholic beverage lines in the world. Born in Canada, the business then moved to the United States, where it became famous for the entrepreneurial courage of its owners, the Bronfman family. Today, part of the former company is owned by the French group Pernod Ricard.

History of Seagram

The Waterloo distillery was founded in 1857 by George Randall, William Roos and William Hespeler in Ontario, Canada. In 1869, Joseph E. Seagram joined the company, becoming its sole owner in 1883 and naming it Joseph E. Seagram & Sons.

In 1924, Samuel Bronfman and his brothers founded Distillers Corporation Limited in Montreal, a company that grew strongly during the 1920s due to the application of Prohibition in the United States. Bronfman, in fact, used to do business with smugglers to illegally export whisky to the USA.

In 1928, a few years after Joseph E. Seagram's death, the Bronfmans bought Joseph E. Seagram & Sons, leaving it the name Seagram. In the 1930s, at the end of Prohibition, the business was moved to the United States and, in 1939, Seagram's Extra Dry Gin appeared on the market.

Over the years, the company became the largest producer of alcoholic beverages in the world, also thanks to the important advertising in the newspapers. In addition, Seagram expanded its field of action, also investing in the oil, household appliances and movie industries. In 2000, part of the company, the one dedicated to the production and distribution of beverages, was bought by the French group Pernod Ricard.

Product range

The most famous product of the brand is certainly Seagram's Extra Dry Gin, the best selling gin in America. The popularity of Seagram's gin grew considerably during the 40s, thanks to a powerful and avant-garde marketing campaign carried out by the company on all the major newspapers of the time.
Over the years, other versions were also launched on the market: Seagram's Distiller's Reserve, Seagram's Lime Twisted and Seagram's Pineapple Twisted.

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