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Pernod Ricard

Pernod Ricard

Address:
12 Place Des États-Unis
City:
Paris (ZIP Code 75783)
Location:
Paris, Île-de-France
Country:
France
Phone:
(+33) 141 004 100
Fax:
(+33) 141 004 100
Web:
http://www.pernod-ricard.com/

Pernod Ricard is the second largest group in the world for the production and distribution of wines and spirits. The group was formed in 1975 from the merger of the two largest French aniseed aperitif producers, Pernod and Ricard. The decision to join forces rather than continue to compete proved to be a winning strategy!

History of Pernod Ricard

The history of Pernod began in 1805 with the founding of Pernod Fils in Pontarile, on the Franco-Swiss border, by Henri-Louis Pernod. The distillery produced Absinthe, an Absinthe with a strong aniseed flavour.

Ricard, on the other hand, was founded in 1932 by Paul Ricard in Marseille. Although today Ricard is a subsidiary of the Pernod Ricard group, the homonymous liqueur is still the world's best-selling aniseed liqueur brand.

In 1975, the two liquor companies merged to form Pernod Ricard. The product range expanded exponentially and branches were established abroad. Pernod Ricard is currently considered the second largest wine and spirits retailer in the world.

Pernod Ricard in two words

The two key words to describe Pernod Ricard are conviviality and decentralization. The company has made conviviality its signature: the motto reads "Creators of conviviality". Creating a bond, encouraging meetings and moments of sharing, is the French group's primary objective. The products proposed are designed to correspond to different experiences, which in turn are experienced differently in each country: in short, it is necessary to offer the right product to the right consumer.

Decentralisation is the motivation behind the 18,500 employees, of different nationalities, spread all over the world. It is, in fact, a decentralized organization based on three essential values: entrepreneurial spirit, mutual trust and a deep ethical sense.

Sustainable development and social commitment

Pernod Ricard is a company with a strategic growth plan based on sustainable development and social commitment. These values include: reducing water consumption for crops and production, reducing carbon emissions and reducing wastes.

Almost all of the Group's production sites and vineyards have obtained international certification in line with the United Nations' Sustainable Development Goals (ODD).

This spirit is faithful to that of one of the founders, Paul Ricard, who founded the Institut océanographique for the protection of the oceans from pollution in 1966.

Product portfolio

Pernod Ricard boasts one of the largest portfolios in the wine and spirits sector:

  • Champagne: G.H. Mumm, Perrier-Jouët
  • Cognac: Martell
  • Gin: Beefeater, Seagram's
  • Irish Whisky: Jameson
  • Rum: Havana Club, Malibu
  • Scotch Whisky: Ballantine's, Royal Salute, The Glenlivet, 100 Pipers, Clan Campbell, Imperial, Passport
  • Whisky: Blenders Pride, Imperial Blue, J.P. Wiser's, Royal Stag
  • Vodka: Absolut, Wyborowa
  • Tequila: Olmeca
  • Whisky: Chivas Regal
  • Brandy: Ararat
  • Pastis: Ricard
  • Aperitifs: Lillet
  • Liquors: Kahlúa, Pastis 51, Ramazzotti, Ruavieja
  • Wine: Brancott Estate (New Zealand), Campo Viejo (Rioja, Spain), Jacob's Creek (Australia), Kenwood (California, USA)

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