Pernod Ricard

Pernod Ricard

Address:
12 Place Des États-Unis
City:
Paris (ZIP Code 75783)
Location:
Paris, Île-de-France
Country:
France
Phone:
(+33) 141 004 100
Fax:
(+33) 141 004 100
Web:
http://www.pernod-ricard.com/

Pernod Ricard is a French company that specializes in wine and spirits. It aims to offer “the right product at the right time for the right consumer.” Its comprehensive portfolio contains all of the iconic products you would hope to have in your liquor cabinet, plus a few stars you might not have thought of. With a portfolio like that, it is no wonder that 92% of Pernod Ricard sales are realized outside of France.

The company prides itself on three cardinal values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. It has steady growth from innovation and is proud to work alongside initiatives for responsible drinking.

History

Pernod’s history began in 1805 when the Maison Pernod Fils was founded in Pontarile, on the French-Swiss border by Henri-Louis Pernod. This distillery produced and sold Pernod Fils absinthe, an anise-flavoured spirit.

Ricard was founded in Marseille in 1932 by Paul Ricard. Even though Ricard is now a subsidiary of Pernod Ricard, the eponymous Ricard liqueur continues to be the best-selling anis-flavoured spirit in the world.

In 1975, the two anis-based spirit companies merged to create Pernod Ricard. It quickly began to diversify its offerings and to create subsidiaries in other countries. It is currently considered the second-largest wine and spirits vendor worldwide.

Product Range

With its large, unique portfolio, Pernod Ricard will definitely have something for every taste and budget.

Pernod Ricard currently offers 13 international strategic brands, which sell 48.6M cases each year. Organized by type, these 13 brands are:

  • Champagne: G.H. Mumm, Perrier-Jouët

  • Cognac: Martell

  • Gin: Beefeater

  • Irish Whiskey: Jameson

  • Rum: Havana Club, Malibu

  • Scotch Whisky: Ballantine’s, Royal Salute, The Glenlivet

  • Vodka: Absolut

  • Whisky: Chivas Regal

  • And the founding anis-flavoured pastis: Ricard

It also has four strategic wine brands:

  • Brancott Estate (New Zealand)

  • Campo Viejo (Rioja, Spain)

  • Jacob’s Creek (Australia)

  • Kenwood (California, USA)

Its local strategic brands include:

  • Brandy: ARARAT

  • Gin: Seagram’s

  • Liqueur: Kahlúa, Pastis 51, Ramazzotti

  • Scotch Whisky: 100 Pipers, Clan Campbell, Imperial, Passport

  • Tequila: Olmeca

  • Vodka: Wyborowa

  • Whisky: Blender’s Pride, Imperial Blue, J.P. Wiser’s, Royal Stag

Other Relevant Information

With 18,000 employees in 80 countries, Pernod Ricard is ready for growth in regions all over the world. This decentralization allows employees to hold more power and to discover new and exciting products in new locations.

Pernod Ricard is also invested in sustainability and responsibility, trying to take bold steps in support of the UN’s Sustainable Development Goals with concrete 2030 targets it hopes to achieve.

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