- Río Tiber 29, Colonia Cuauhtémoc
- Delegación Cuauhtémoc (ZIP Code 06500 )
Owned by the Pernod Ricard Group, Olmeca Tequila is a Mexican tequila from the Los Altos region, which is the Highlands of the Mexican State of Jalisco. Among other things, this region is famous for its tequila production. The bright red volcanic soil nourishes the blue agave while its high mineral content helps to encourage the growth of sugar-rich agave plants.
Olmeca Tequila was launched in 1967 when Seagram’s bought a tequila distillery in the town of Jalisco. In 1994, the company began building a new distillery on a 56-hectare site near the high-altitude Los Altos region. Finished in 1997, the distillery, named the “Destilería Colonial de Jalisco”, was built for the express purpose of crafting premium tequilas.
In 2001, the Pernod Ricard Group took over control of Seagram’s tequila brands. Realizing the potential in this brand, the group began to actively promote Olmeca, managing to achieve a constant yearly increase in sales. Olmeca Tequila can now be found in over 80 different countries, leading the market in a number of them. It is the Number 1 tequila in Russia, Turkey, and South Africa.
There are currently five tequilas offered by Olmeca:
Other Relevant Information
The brand is named after the Olmecs, who was the first major civilization that we know of in Mesoamerica. They lived in Mexico from around 1500 BC to 400 BC. The illustration of a helmeted man on the label is based on the colossal head statues that the Olmecs left throughout Mexico. The label also features the Tahona stone used to crush the agave and make tequila.