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Martini & Rossi

Martini & Rossi

Piazza Luigi Rossi, Pessione 2. Chieri
+39 011 94191

Martini & Rossi is an Italian company that has been providing the world with fine Italian aperitifs, vermouths, and sparkling wines since 1863. Based in Italy, the brand is known for its beautifully produced products which are sure to catch the eye due to their colour and packaging.


In 1863, Alessandro Martini and Luigi Rossi combined their special gifts to create Martini Rosso in the National Wine & Spirits Distillery in a small town near Turin, Italy. This 150-year-old spirit remains in production today. The brand has only had eight master distillers through the years, who pass the secret recipes on from one generation to the next.

In 1992, Martini & Rossi merged with Bacardi Limited to join its portfolio of fine products.

Product Range

In the Martini & Rossi aperitif collection, one excellent option is the Martini Bitter. This is made with a pure neutral alcohol base, a scarlet red colour, and a mix of herbs and bitter wood that make it a favourite among bartenders and mixologists. The aperitif collection also includes Martini Fiero and Martini D'Oro, both excellent products in their own right.

The first Martini & Rossi vermouth to come to mind is the original: Martini Rosso. This iconic Italian red vermouth has been winning hearts and palates since 1863. Martini Bianco is Martini Rosso’s younger sister. The queen of vermouth is a white vermouth with soft notes of vanilla. Martini Extra Dry is a must-have for any dry martini cocktail you wish to serve. Once you have finished with these, there are more fine vermouths offered by Martini & Rossi, such as Martini Rosato, Martini Gran Lusso, Martini Riserva Speciale Ambrato, and Martini Riserva Speciale Rubino.

Martini & Rossi have sent a number of Italian sparkling wines to the market. Martini Asti, the original sparkling wine to be offered by the brand, is made from Moscato Bianco grapes. Martini Prosecco draws its name and its grapes from the prized Prosecco region. Martini Rosé is a semi-dry sparkling wine that is balanced and joyfully fruity. The company also offers a Martini Riesling, Martini Brut, Martini Riserva di Montellera, and Martini Alta Langa sparkling wines to allow consumers to experiment further and enjoy a full range of traditional Italian spumantes.

Other Relevant Information

Volere è potere” is the phrase set into the gate when you enter Casa Martini. Translating to “Where there’s a will, there’s a way,” this is the perfect motto for a brand that has been finding a way to offer high-quality products to consumers for over 140 years.

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