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Together with his two friends, David Bromige and Andreas Versteegh, Martin Miller pushed the “comeback” of gin in 1999 with the launch of Martin Miller’s. This gin is made with love, obsession and a hint of craziness. Martin Miller elaborates two types of gin.
The original gin of 40% was the brand's first product, launched in 1999, and also the first super premium gin. Its elaboration is based on the traditional method of London Dry, which focuses on taste and a rather dry character, but also involves new techniques. Martin ruptures with the tradition by insisting in two separate destillation processes for the dill and the herbal botanicals, which are later merged in the second destillation with citric elements such as orange peel and lime and lemon peel. He considerates that these ingredients add the gin's freshness and clarity and its unique taste.
The Westbourne Strength was developed in 2002 and 2003 to meet the needs of bartenders and mixologists, which were gins of higher alcoholic content. The Westbourne Strength gin has the same classic range of botanical elements as the 40% gin. Martin hates the use of 'loud' or too exotic ingredients in gin. He sees them as purely promotional products. However, in the version of Westbourne the balance changes. The alcoholic content of 45,2% gives this gin a special touch and makes it ideal for complex cocktails with a lot of taste.