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Beefeater

Beefeater

Address:
20 Montford Place
City:
Kennington
Location:
London, England
Country:
United Kingdom
Web:
https://www.beefeatergin.com/

Beefeater is a brand of English gin produced by James Burrough Ltd and distributed by the French company Pernod Ricard. It is one of the last gin still produced in the city of London. The distillery's headquarters is located at 20 Montford Place, in the Kennington district, and covers about 9,000 square metres between offices, warehouses and production sites. The distillery houses five Carter-Head bronze stills, still used today in the production of gin.

History of Beefeater

In 1863, James Burrough bought the company "Taylor & Son", in Cale Street, in the Chelsea district, specialising in the distillation of spirits. James applied his knowledge as a pharmacist to the recipes used by the previous management. In 1876, production included James Burrough London Dry, Ye Old Chelsea and Old Tom Style gin, to which was added a new brand, the Beefeater London Dry Gin. The Beefeater enjoyed almost immediate success, so much so that it became the company's flagship product, and in 1895, the official recipe was laid out.

From 1908, the production facilities were expanded to meet the growing market demand and were equipped with the most modern techniques of the time. The Sixties were synonymous with success and honours, as in 1963 when Beefeater became the only gin brand selected to board the Queen Elizabeth II on her maiden voyage to New York.

In 1987, the Burrough family sold the company to Whitbread, who in 1991 sold it to Allied Domecq. In 1995, world-renowned Master Distiller Desmond Payne joined the company, bringing further quality and nobility to the brand, as well as new recipes such as Beefeater 24. In 2005, he joined the Pernod Ricard group.

Beefeater London Dry Gin

Beefeater is a premium category gin, whose production still follows James Burrough's original recipe. The botanicals are infused for a whole day in a spirit of corn and barley. The spirit, with an alcohol content of 80%, is then diluted with spring water and bottled at 40% (47% for the US and New Zealand markets).

The botanicals used are: juniper berries harvested in September in Italy and North Macedonia; bitter orange peel from Seville; lemon peel harvested in March in Spain; angelica root and seeds from Belgium; coriander from Russia; lily root from Italy, with a small addition of Parma violet; liquorice from China; bitter almond oil.

The range of products

  • London Dry Gin Beefeater: the classic gin, the brand's flagship product.

  • Beefeater Pink: a delicious and fun combination of citrus, spices, juniper and ripe strawberries.

  • Beefeater Burrough's Reserve: a gin aged in oak casks that previously contained the Jean de Lillet aperitif white wine. Each batch created is unique and the number of bottles is limited.

  • Beefeater 24: a London Dry Gin Superior created in 2008 by the famous Master Distiller Desmond Payne. Grapefruit and two exotic tea varieties are added to the original recipe.

Curiosity

The name was chosen to underline the London origin of this gin. "Beefeater" is, in fact, the nickname that the inhabitants of the City have given to the Guards of the Royal Palace and the Tower of London, officially called Yeoman Warders. The logo also bears the figure of a guardian.

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