Vodka continues to be one of the most popular spirits. This is partly because vodka brands are focusing on reinvention and how to add value to their products. You’ll now find bottles shaped like lipsticks or crystal skulls among others. In general, the focus on the visual experience is almost as important as the taste itself. Read on to learn more about the current vodka trends.
The Vodka Bottles of Yesteryear
Those responsible for the most popular vodka brands explain in more detail about how marketing used to be done. Previously the bottles were all transparent and with a red and gold label. There were only a few variations and as time passed, they became objects of desire to the consumers.
Flexibility and Modernity
Luckily, and over time, the vodka bottles have been transformed. This reflects the fact that the vodka industry shows greater flexibility and are aware of the need for innovation. In comparison, the wine market does not show the same level of interest in trendiness.
Limited editions are another trend in the world of vodka. These special bottles and varieties attract the attention of consumers who value premium quality. The limited editions are usually exclusive bottles, perhaps created by fashion designers, and a relatively low number of bottles are sold. They are unique, numbered, and collectors are the prime target audience.
Every day we are bombarded with impressions everywhere we go. A lot of these enter through our eyes. Visual impressions also play a big part when it comes to selling alcoholic beverages. Professionals working in the vodka industry know that the consumers are sensitive to what they see and that they can recognise certain codes. Colours might, therefore, be a determining factor; green represents apple, pink is watermelon or strawberry, etc.
From Victoria’s Secret to Moschino
For the design of their bottles, some brands collaborate with strongly established firms that influence the world. Some brands have chosen to work with well-known companies such as e.g. Victoria’s Secret and Moschino. Connections like these can evoke a sense of extreme luxury to the customer. It also sends a signal that a particular vodka is exclusive and of high quality.
This distilled beverage does not have a clear origin, although its name is Russian. Vodka is generally produced through the fermentation of grains and other starchy plants such as rye and wheat. The best way to enjoy it is very cold. It usually has a very high alcohol content, although this depends on the type.