In an exciting convergence of technology, CSR, and wine, yesterday Twitter launched it’s first wine, called Fledgling Wine. The 2009 vintage includes a Pinot Noir and Chardonnay, sourced from “top-flight California vineyards”, crushed at San Francisco’s DIY custom crush facility Crushpad, and on sale on $25 a bottle, but probably the most interesting thing about the wine is where your money goes. $5 from every bottle will be used to promote literacy in Uttarakhand, India through the non-profit Room to Read organization. It’s part of Twitter’s declared larger effort to increase access to information and use open communication to bring about positive change, and as the company points out, ” if you can’t read you can’t Tweet!” In true Twitter style the winemaking process has been shared with users along the way, allowing them to participate in the process.
Supporting educational efforts simply by enjoying your wine seems like an attractive idea to me…find out more about Fledgling Wine or buy a bottle here.