Every January, the prestigious drinks magazine Drinks International publishes its Annual Brands Report, a comprehensive report on the best-selling drinks of the previous year. The list is compiled from detailed questionnaires based on purchasing habits and consumer behaviour sent to 100 bars around the world.
On this occasion, bar owners, bartenders and managers from 36 countries were questioned, of which 40% were in Europe, mainly in France, Italy, the UK and Spain. These are bars that in many cases have appeared in global rankings such as the World’s 50 Best Bars or the Top 500 Bars. All of them were asked about their three best-selling drinks in the spirits categories.
We wanted to take a closer look at this report to discover the top-selling brands of last year in the best bars in the world, what was the drunk most in 2021 globally and compare it with the best-selling wines and spirits at Drinks&Co during the same year.
What drinks are trending globally right now? Is the old fashioned still the best-selling classic cocktail today? And does gin still hold the top spot for the most popular spirit in bartending? Drinks International’s Annual Brands Report sheds light on all these questions. Let’s start by discovering the top three best-selling brands in each of the following drinks categories:
Rum – Bacardi, Havana Club and Plantation.
Gin – Tanqueray, Bombay and Beefeater.
American Whiskey – Bulleit, Buffalo Trace and Maker’s Mark.
Scotch Whisky – Johnnie Walker, Monkey Shoulder and The Balvenie.
Irish Whiskey – Jameson, Bushmills and Tullamore Dew.
World Whiskies – Suntory, Nikka and Canadian Club.
Vodka – Grey Goose, Ketel One and Absolut.
Cognac – Hennessy, Rémy Martini and Ferrand Cognac.
Brandy – Torres Brandy, Metaxa and Cardenal Mendoza.
Pisco – Barsol, Demonio de los Andes and El Gobernador.
Tequila – Don Julio, Ocho and Patrón.
Cachaça – Leblon, Cachaça 51 and Yaguara.
Mezcal – Del Maguey, Montelobos and Alipus.
Vermouth – Antica Formula, Cocchi, Martini.
Sherry – González Byass, Lustau and Sandeman.
Beer – Asahi Super Dry, Heineken and Peroni Nastro Azzurro.
Champagne – Moët & Chandon, Perrier-Jouët and Veuve Clicquot.
Non-alcoholic spirits – Seedlip, Lyre’s and Everleaf.
Another of the report’s revelations is that the negroni has overtaken the old fashioned as the best-selling classic cocktail, and gin remains the most widely used spirit in cocktails, ahead of all the others in this order: rum, American whiskey, tequila, vodka, Scotch, mezcal, brandy/cognac, Japanese whisky and pisco.
What are the best-selling drinks at Drinks&Co?
After studying the Drinks International report, we asked ourselves if Drinks&Co’s customers follow the same trends and whether or not what is being drunk in the best bars in the world coincides with what consumers drink at home. To answer these questions we’ve dug into our own data to find the best-selling wines and spirits by country.
Spirits: Havana Club Limited Edition Nura, Don Papa Baroko, Havana Club 7 años.
Wines: Markus Pfaffmann Nachts Sind Alle Burgunder Grau Grauburgunder Trocken 2020, Feudi di San Marzano 2020, Medici Ermete Bocciolo Lambrusco Gasparrossa.
Wines: José Pariente Verdejo 2020, O Luar do Sil Godello 2020 and Mar de Frades 2020.
Spirits: Mare Mediterranean Gin Mini 50ml, Malfy 4 Miniatures, Ron Diplomático 12 años Reserva Exclusiva.
- United Kingdom:
Translated by Chelsea Cummings from Concha Hierro’s original Spanish article: Estas fueron las bebidas más vendidas del 2021.