Tag: trends

Alcohol-Free Beverages are Booming

beer, alcohol-free, trends, wine

The young generation of today loves sobriety. This information emerges from the latest report of the Espad project (European School Survey Project on Alcohol and other Drugs).  The report summarises a study on alcohol consumption habits of young Europeans, and the numbers speak for themselves. In 2007, in Spain, around 80% of the students had consumed alcohol at least once in their lifetime. But in 2019 this percentage dropped to 78%. Furthermore, only 65% confirmed that they consume alcoholic beverages. This is a significant improvement compared to recent years.

The makers of wines and spirits know that it is important to adapt your products to current trends. Therefore, it is important to pay attention to trends among young people who make up the new consumers. The younger generation is more aware of the risks associated with alcohol consumption than past generations have been.

Wines, Beers and Spirits Without Alcohol

Social events can be challenging if you don’t drink alcohol. However, now you no longer have to settle for the usual choice between fruit flavoured soft drinks or other carbonated beverages. Young people are craving flavours which are more refined and interesting. But the drink must also emanate a certain glamour. The list of products available to these curious consumers is growing rapidly. Alcohol-free wines, beers and even distillates have made their triumphant entry into the most fashionable bars and nightclubs.

beer, alcohol-free, trends, wine

Wine and beer without alcohol have been available in the supermarkets for many years now. However, it is important to note that the quality of these drinks has increased considerably. In the past, the wines had a closer resemblance to grape juice, or they were extremely sweet or fruity. Often the flavour tried to balance the absence of alcohol. However, today most alcohol-free wines or beers are produced with flavours that are very similar to that of a normal wine or beer. This is thanks to new winemaking and elaboration methods. The beverages don’t have the typical ”burning” in the throat that you get from alcoholic drinks. And another noteworthy benefit is the fact that hangovers are a thing of the past.

A Generation Without Alcohol

If you love cocktails you can now mix your drinks with herbaceous gins, smoked whiskeys and hard-to-classify distillates. And best of all they are equally as good as the varieties that do contain alcohol! It is now easier than ever to enjoy a well-tasting mocktail while also keeping your health in mind.

The Beauty of Vodka Bottles

bottles, design, style, marketing, fashion, trends, Vodka

Wine producers are not the only ones who have understood that a great label helps attract consumers. Many distillate brands, especially vodka brands, often embellish their bottles to impress the public.

The next time you go to a bar or a restaurant, take a look at the wall behind the bar. You will likely discover that vodka bottles have become decorative objects. Unfortunately, in some cases, the impressive bottles are more focused on appearance than the taste of the vodka itself.

Creating a Visual Memory

Today, you’ll find vodka bottles that have taken the strangest forms imaginable. Crystal Head Vodka, a brand founded by actor Dan Aykroyd and artist John Alexander, is sold in a skull-shaped bottle. This idea is based on the legend of the 13 crystal skulls. AnestasiA Vodka asked Canadian designer Karim Rashid to design a bottle that resembles their logo. The bottle represents the rock from which they get the water for the production and the volcanic stone which is used to filter the distillate. Frozen Ghost focuses on the feeling of anguish, with the silhouette of a man trapped in the bottle. Cîroc is an ultra-premium vodka that has its headquarters in Cognac. The brand presents its important origins by brandishing an elegant frosted glass bottle. Absolut Vodka, on the other hand, is inspired by the bottles of medicines used in the eighteenth century. In those times vodka was sold in Swedish pharmacies as a remedy for virtually any condition.

Many consumers consider vodka quite a neutral spirit and find it hard to capture all the nuances that differentiate one brand from another. Therefore, many consumers are inclined to choose the most beautiful bottle which will also look great in their homes.

bottles, design, style, marketing, fashion, trends, Vodka

The Importance of Colours

According to neuromarketing experts, the more people can imagine the taste of a product just by looking at it, the better. Therefore, predefined codes are used when decorating a bottle. The colours are a great tool as they already give an idea of ​​the flavour of flavoured vodkas: green for apple, orange for peach, red for strawberry, yellow for lemon, etc. Absolut is an example of a brand which is mastering the colour coding strategy.

A Matter of Fashion

The makers of vodka know that their products are mainly consumed on social occasions. Many brands rely on the image of a ”luxury product”, which can be proudly displayed in nightclubs or during a private event. Many brands have therefore entered into collaborations with the world of fashion. Victoria’s Secret, Moschino, Gareth Pugh, and Roberto Cavalli are some of the brands who can be associated with specific vodka brands. Collaborations like these turn the bottles into true accessories.

Vodka Limited Edition

Of course, we must also mention the numerous limit edition vodka series. These bottles become objects of worship, sometimes even true works of art. Over the years, these bottles have become the object of desire for many enthusiasts and collectors.

Several of the limited editions have become very famous, mainly thanks to the big names that signed the bottles. Andy Warhol decorated a legendary bottle of Absolut Vodka. Anyone who has seen this in a magazine, on posters, or at a friend’s house will understand the hype well.

Vodka brands have created bottles dedicated to specific events or situations, always based on the concepts of uniqueness and current issues. The vodka Absolut World is signed by the Swedish illustrator Kari Modén and can only be purchased at airports. The Absolut brand explains that it is a vodka dedicated exclusively to travellers. Absolut has also created another unforgettable classic: The legendary Colors, inspired by the LGBT flag.

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Vegetable Cocktails: The New Fashion

Fruit cocktails? They are going out of fashion! The current trend is all about vegetable cocktails. They are beautiful to look at and look great on that perfect photo. In fact, it is an unwritten rule on social media that you must post a photo of your drink on Instagram before you take a sip. Vegetable cocktails are becoming increasingly fashionable in hipster environments and in the most popular bars.

cocktail, distillate, fruit, vegetable, cocktail trends, trends

However, this is probably not the first time you have come across a cocktail containing vegetables. For a while, it has been common to find cucumbers and celery in drinks (we’re looking at you, Gin and Tonic…). And of course, one of the most popular cocktails in the world is the famous Bloody Mary which contains tomato juice.

Therefore, today we have decided to look at 5 very easy recipes for vegetable cocktails. We can help you ensure that your aperitifs and your parties will be more ”green”.

Green Paradise

  • 2 handfuls of fresh spinach
  • 4 cl of vodka
  • 3 cl of coconut milk
  • 1.5 cl of Bénédictine
  • 2 drops of absinthe

Wash the spinach and mix it with coconut milk, vodka and Bénédictine. Put two ice cubes in a beautiful old glass, pour the drink, and finish with two drops of absinthe. That’s it!

Red Bell Cocktail

  • 40 g of red pepper
  • 4 cl of gin
  • 6 basil leaves
  • One cup of lemon juice

Cut the red pepper into very thin strips. Put the strips in a cocktail shaker with lemon juice and basil. Grind the mix in a mortar to extract the juice. Then add it all with the gin and some ice in the shaker. Shake well, filter and pour the contents into a Martini glass.

cocktail, distillate, fruit, vegetable, cocktail trends, trends

Psycho Carrot Deluxe

  • 4 cl of rum
  • 1 cl of Triple Sec
  • 3 carrots (6 cl of juice)
  • 1 cl of coconut milk
  • Nutmeg powder (2 pinches)

Juice the carrots (or use a good quality carrot juice). Put some ice cubes and all the ingredients in a cocktail shaker. Shake well and pour everything into a glass full of ice. Simple, right?

Zucchini Sake

  • 2 zucchinis
  • 2 tablespoons of lemon syrup
  • 6 cl of sake

Wash and chop the zucchini, then squeeze the pulp to obtain a very liquid juice. Pour the zucchini water, lemon syrup, sake and ice into a shaker. Shake well and pour the entire contents into a glass, adding some ice cubes and a zucchini peel as decoration.

Beetroot cocktail

  • 45 g beetroot
  • 3 cl of lemon juice
  • 4.5 cl of whiskey
  • 17 g of sugar
  • 1 cl of tonic
  • Thyme

Crush the beet to extract its juice. Add the beet juice and sugar in a pan and heat over medium heat until the sugar has melted. Let it cool. You should have obtained about 30 ml of red turnip syrup. Add the syrup, whiskey, lemon juice, tonic, and some ice in a shaker. Shake and pour into an old fancy glass. Garnish with thyme.

 TAGS:Cointreau

Cointreau

The Cointreau is a fine liqueur originally from France in the mid-19th century, triple-filtered.

The Cointreau is a fine liqueur originally from France in the mid-19th century, triple-filtered.

 TAGS:Grey Goose Vodka 1L

Grey Goose Vodka 1L

Grey Goose Vodka 1L is undoubtedly one of the most famous vodkas in the world.