It’s official. NoLo (no or low alcohol) drinks are becoming increasingly popular. Consultancy IWSR forecasts global growth of 34% in the NoLo category by 2024. The Drinks Business, a publication specialising in the beverages sector, also provides data on this upward trend. At the end of 2021, it revealed that sales of non-alcoholic spirits in the UK increased by 91-106% in supermarkets such as Tesco and Sainsbury’s that year –…
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