Tag: distillates

Vodka Trends: Brands are Focusing on Visual Seduction

drinks, distillates, vodka trends, vodka, vodka pairings

Vodka continues to be one of the most popular spirits. This is partly because vodka brands are focusing on reinvention and how to add value to their products. You’ll now find bottles shaped like lipsticks or crystal skulls among others. In general, the focus on the visual experience is almost as important as the taste itself. Read on to learn more about the current vodka trends.

The Vodka Bottles of Yesteryear

Those responsible for the most popular vodka brands explain in more detail about how marketing used to be done. Previously the bottles were all transparent and with a red and gold label. There were only a few variations and as time passed, they became objects of desire to the consumers.

Flexibility and Modernity

Luckily, and over time, the vodka bottles have been transformed. This reflects the fact that the vodka industry shows greater flexibility and are aware of the need for innovation. In comparison, the wine market does not show the same level of interest in trendiness.

drinks, distillates, vodka trends, vodka, vodka pairings

Limited Editions

Limited editions are another trend in the world of vodka. These special bottles and varieties attract the attention of consumers who value premium quality. The limited editions are usually exclusive bottles, perhaps created by fashion designers, and a relatively low number of bottles are sold. They are unique, numbered, and collectors are the prime target audience.

Neuromarketing

Every day we are bombarded with impressions everywhere we go. A lot of these enter through our eyes. Visual impressions also play a big part when it comes to selling alcoholic beverages. Professionals working in the vodka industry know that the consumers are sensitive to what they see and that they can recognise certain codes. Colours might, therefore, be a determining factor; green represents apple, pink is watermelon or strawberry, etc.

From Victoria’s Secret to Moschino

For the design of their bottles, some brands collaborate with strongly established firms that influence the world. Some brands have chosen to work with well-known companies such as e.g. Victoria’s Secret and Moschino. Connections like these can evoke a sense of extreme luxury to the customer. It also sends a signal that a particular vodka is exclusive and of high quality.

This distilled beverage does not have a clear origin, although its name is Russian. Vodka is generally produced through the fermentation of grains and other starchy plants such as rye and wheat. The best way to enjoy it is very cold. It usually has a very high alcohol content, although this depends on the type.

 

Pink drinks, a new step in the trend of the flavoured distillates

 TAGS:Flavoured spirits have reached a privileged position in the consumer favourite trends and more specifically among the women who have discovered the possibility to enjoy delicious and delicate flavours: the pink drinks.

One of the most popular options is the Tequila Rose Strawberry. It is a strawberry cream combined with tequila, leading to delicacy. The citrus flavour mixed with the tequila flavour is a real pleasure on the palate for the lucky ones who decided to try it.

The Paris Rose Vodka Liqueur is one of the drinks that you should not miss if you love vodka and want to taste the aromatic properties of the strawberry cream, in an aesthetic and elegant presentation, with 70 cl of unique flavour. Some people add champagne to the mixture in order to have sparkling sensations, while others prefer not to.

Finally the Sputnik Rose Vodka is an option for those who want to enjoy the scent of roses and of a candied jelly flavour. It has a very particular fruity and pepper essence taste that will captivate you. It gives versatility to the vodka and this drink will steal you a smile that you will share in complicity with friends and family with whom you decided to enjoy it.

In short, flavoured distillates are the new delight of those who are looking for fun trying new options; their particular flavours make it an ideal candidates for a drink. They also create feelings that don?t go unnoticed in the palates of women and men of any age, if you give it a try! You now know what you have to do in order to feel it by yourself!

 

 TAGS:Tequila El Pedrito Gold 75clTequila El Pedrito Gold 75cl

Tequila El Pedrito Gold 75cl

 

 

 TAGS:Smirnoff Strawberry Twist 1LSmirnoff Strawberry Twist 1L

Smirnoff Strawberry Twist 1L

Types of orujo, a specialty increasingly demanded

 - You’ve probably had the opportunity to taste the orujo after a good, long meal with friends or accompanying the dessert. It is the best time to do it because orujo helps the digestion, avoiding the heaviness and fatigue sensation. 

Coming from the grape skin once fermented, the orujo is a spirit with increasingly more adepts, as it offers different types and varieties. 

We can distinguish between young orujo, which has no enrichments after distillation and is usually white and transparent colored. We also find aromatic orujo, when mixed with the most aromatic grapes, aged orujo, yellowish white and aged in oak barrels, and even flavored, which is elaborated through maceration with herbs. 

Within these varieties, we can find different types of orujo, some very popular, classical and even truly original. The white orujo is the most famous, and it’s in Galicia where we find some of the most remarkable. Its transparent color is unmistakable and is perfect to accompany a dessert, coffee or to elaborate the Galician queimada. 

The herbs orujo is gaining ground by offering different flavors and comes from the maceration of orujo with varieties of herbs and fruits. It’s usually completely digestive, so the best way to drink it is after a somewhat heavy meal. 

The coffee orujo and honey orujo are other varieties for palates seeking for other flavors. Especially, women love the honey orujo, being very sweet and with an unmistakable aroma. The coffee orujo adds a unique texture and is suitable for coffee lovers. 

Other emerging orujos are the toasted ones, the chestnut orujo, and orujo creams with a creamy texture very distinctive. 

 TAGS:Orujo Xantiamen MielOrujo Xantiamen Miel

Orujo Xantiamen Miel

 

 

 TAGS:Orujo Afilador Café 1LOrujo Afilador Café 1L

Orujo Afilador Café 1L

 

 

Photo: Flickr