Rock Rose, a gin produced in Scotland, has launched a fully recyclable, bag-shaped container. Refill bags the size of an envelope are available to order online.
The Dunnet Bay distillery, creator of Rock Rose, has reported that the bags also significantly reduce the energy needed to ship the gin. The bags weigh just 65 grams compared to the original ceramic bottles weighing a whopping 700 grams.
The distillery describes the project as ”the first of its kind in the United Kingdom”. It is the result of more than a year of research and development. Martin Murray, co-founder of Dunnet Bay Distillers, explains: ”We prioritise sustainability and have been working hard on our first commercialisation of recyclable bags for over a year.”
Currently the refill packaging is only available to individual consumers. They can even return the packaging to the manufacturer to refill it. The Dunnet Bay Distillers plan to expand the program to bars, restaurants, and shops in the near future. The distillery is also working on including their other spirits in their sustainability project.
These new refill bags may seem to clash with the traditional glass bottle. But the goal of Rock Rose is to introduce a completely biodegradable refill bag by 2025. This is a sustainable step that combines well with the current focus on climate change and the goal of creating responsible consumption.
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