Uvinum.co.uk, the international social wine recommendations website

We just launched Uvinum.co.uk on March the 1st. It is our first international expansion since the launch of Uvinum Spain (www.uvinum.es) last December 15th. As we have posted before, Uvinum’s purpose is to democratize wine knowledge worldwide. Thanks to users wine reviews and experts recommendations, Uvinum helps every wine lover find the most relevant wine to their consumer profile, using a language that anyone can understand and at the best price, purchasing in the major online wine merchants.
In this goal of making wine sector  accessible to all, Uvinum wants to give complete information and costumers reviews for each wine, personalized recommendations and the option to purchase wine comparing prices in the best online stores.
Uvinum relies on several attributes:
1. Becoming the major online reference in terms of wine catalogue offering recommendations and reviews of users and experts.
2. Allowing users to compare and access to the best prices through agreements with leading online wine stores.
3. Our own exclusive Behavioral Targetting Technology. Recommending wines thanks to Uvinum’s platform that learn from user behavior and actions in Uvinum to offer the best wines according to their consumer profile.

Our young start-up based in Barcelona was launched to become an international project and after Uvinum UK and Spain, we expect to enter  new markets like the United States (www.uvinum.com). The focus of our company is global, but Uvinum will act locally in each market adapting its strategy and activities to the market and consumer profile of each country.

The fact is that the English wine market has become extremely attractive. Over 14 million consumers in 2008 who drink wine, and is expected to grow by 20% in the coming years. The consumer’s profile mainly oriented to the discovery of new wines and trends from all over the world, who need customized recommendations they trust to find the wine that best fit their needs. A market also highly relevant to cellars from all over the world who want to export their wines to the UK and promote their brand and products in this market, being Uvinum an ideal plaform to generate brand awareness. All of this has  convinced us to enter  this market with the goal of leading the social wine recommendations market in the coming years.
We are waiting you in Uvinum.co.uk to share your passion for wine!.

Are you ready for Uvinum UK?

We launched Uvinum.es (our Spanish site) on 15th December 2009. We started in Spain for several reasons, but mainly because all 3 co-founders live in Spain and know the wine sector perfectly. After 70 days on-line, the results have been awesome. We have steadily improved the quality of our services and of our platform and we have put our partners’ wine catalogues on-line: (Decantalo, Millesima, Companyia d’Alella, Aporvino and Fansdelvino).
Apart from this, we have been talking with wineries and users, trying to see what we can do to improve and change, so that Uvinum becomes better and better with each passing day. Naturally, we need more time to reach our goals with regards to services, but our feeling is that our wine-lovers are trusting us.
Thank you for having confidence in us and in our project and for helping us to improve it!

We have also got good impact thanks to the Media , being on TV , blogs and some wine medias. And the power of offline Media is still impressive , reaching our major day after our presence during 30 seconds  in TV3 (Catalonia official TV ).

But , in In Internet you can wait. You have to go straight, and grow everyday if you want to be alive. We know that we have to enter in major markets and evidently UK is a huge wine market. And for many reasons:

  • impressive wine consuming (growing every year)
  • a great  internet culture in the country
  • costumers interested in discovering new wines. That’s amazing and Uvinum loves this. Uk is a great country , always looking to se enew trends, new sensations.
  • a country in which you can discover a wine from australia, new zealand, france or argentina and buy it easily. That’s not the case in other countries.

The fact is that the 2 Albert’s and I are working to be able to launch Uvinum.co.uk in the  next days. Be ready, Uvinum is coming!

Uvinum, the origin

Translated from “Uvinum, el origen

Nico Bour, our CEO, already announced that Uvinum came up from a conversation in Facebook, the most popular social network, using Web 2.0 right from the beginning. But would you like to discover what we wrote exactly to each other in those first messages exchanged between the Uvinum founders? Just keep reading.

A project

Nico Bour: “December 9, 2008 at 16:37pm

Hello boys,

I feel a little cheeky, but I have to tell you this.

If you are interested in talking about a personal project I’ve been thinking about for a while… not that I want to be mysterious, but there are interesting possibilities … 🙂 It is a project of great interest from a SEO point of view, and also very Web 2.0, and has a clear and important business model. There is a good competitor in this market, but still consider it pretty virgin.

Ok then, no more mysteries by now 🙂

Looking forward to your replies!


Albert Garcia & Albert López: “December 9, 2008 at 17:45pm

Hey guy, here we are: The Alberts 🙂

Well, at first sight … like you said, the truth is that it does sound very “mysterious” to us!. 😉

Well, you know that we would literally sign up for anything, and if things are really like you describe them… then we may be interested in this project. If you could give us more detail, we could reply with a bit more certainty. We are intrigued.

Nico Bour: “December 9, 2008 at 18:55pm

Ok man, I know that I was not very clear. I’m transparent anyway ’cause ideas are useless if they’re not put into practice.

Here’s the situation: the world of wine (it sounds nice already, huh?). I know it quite well (or very well, I’d say) because my family has been producing wine for over 150 years. My family works full time in this business on our property in France and I’ve always lived in this world, which allows me to get a rough idea of this sector and especially to have contacts in several countries, and even a possible consultant: my father, who has over 30 years of experience in the sector. All these elements can be used for many purposes (I must admit I havent’ said a word about this to my father… yet.)

The fact is that we are in a society where leisure and pleasure of life are becoming increasingly important, but in the case of wine, people usually love it but have little idea about it, or no idea at all. It is an area where big companies (…) that control pretty much everything and are popular enough with the public, but there are thousands of producers in each country who are completely unknown except to the experts, and are difficult to recommend because nobody has access to them (and people value them for their brand but do not know anything about their product). When I say wine products or big companies I also mean tourist offices or restaurants with winelists, wineries…

The fact is – and I see in my business sector with Tripadvisor, which is the leader in hotel recommendations (and you know it) that personal recommendations and ratings of products by users will become increasingly more important and valuable as content. The UGC is a key factor and will be even more important as regards reputation and trust (brochures are no longer useful). If you add a immense social layer that lets you create your virtual cellar, your wine wish list with those wines you’d like to have… meeting other wine lovers and organizing meet-ups, creating discussion groups, inviting winemakers or wine products so users can chat with them… so there are lots of possibilities within a sector in which there is a lot of passion and pleasure.


It is a sector in which there are already some very strong competitors in ecommerce (…) but I see possibilities in the mix “recommendation + community” (…). There is a chance to do something very powerful because it is a sector that needs more online presence. (…). It also has interesting options regarding mobile, because I’m thinking of someone in a supermarket or a restaurant looking at a wine, and he doesn’t know if it’s good or not (so he connects via ewifi to the site and immediately solves the doubt thanks to recommendations and ratings).

This is just a quick summary so that you get a clearer picture.

So let me know what you think about it … take it easy though. I think it’s a great combination of community project and SEO, that can have a great brand in itself, and that, if properly done, it can only succeed. (…).

I’ll stop here, this message is already long enough hehehehehe.


And from here, you can imagine: we met one day to discuss the whole idea more calmly (with a few glasses of wine in between, by the way) and so we have been going into details that have changed the original concept we had in Facebook. Launch is approaching, you will soon discover what is Uvinum and share our passion for wine. Are you in?


Wine: taste and feel it!

Last weekend I had the opportunity of tasting in my family’s house in Provence a 1st Cru of Burgundy. A  Montracher Chassagne of 1999. And I started with my father, Henri Bour to make a comparison of tasting that both were having with this 100% Chardonnay. It came to my mind at that moment the hundred of times that many friends had told me that they never understand at all the wine they drank.

And finally, although this is something that is achieved by tastind different wines, collecting the pleasure of tasting a wine using the different senses (in this order: sight, smell and taste) is truly a great pleasure . I have almost always hear the famous “I do not know  about wine , so I can not explain what I feel.” One of the sentences that I don’t agree  because I believe that there is no a single answer  to define each wine. Everyone has its own tastes  and perceive its own feelings. This is exactly what we want in Uvinum: there is no a right answer but rather a sum of opinions and recomendations  from users with different tasting profiles that can make you choose the correct wine with the best information available.

I would like to ask everyone here to do a little effort to understand what we taste, to understand wine. You do not need to do any wine courses or read any book (although it is always best if given the chance). When you taste a wine, you should try to understand, feeling it. Using the sight, the nose and mouth (even closing your eyes if you prefer) and be carried away by the sensations that wine conveys.  You can remember a fruit, spices, a land or a person. Everything is fine. What is unfortunate is that we keep drinking wine without feeling it. We are all capable of it, we just need a little effort. And believe me when you started to open your senses to the wine, drinking wine will never be the same.

First Uvinum brainstorming

Some weeks ago, we had the opportunity to make our first Uvinum’s brainstorming. We invited 7  wine lovers to join us and share opinions about wine and about our project. More than 3 hours together allowed us to have a clearer view on some of the points raised. There will be more meetings like this with different user profiles that will help us refine our positioning and our project.

We focused on  the wine world in general, the buying process, the role of experts, etc … And we went into some design detail designs  and on the identity and values of our brand.

The reason why we have done this first brainstorming is simple: we are (the 3 founders) so involved in Uvinum that we need new ideas, different from ours. Surely we are wrong in many of our approaches  and receiving different opinions beyond Uvinum allows us to better understand the user, correct mistakes and explore new opportunities.

We would like to thank Hugo, Raul, Marcos, Ricard, Esteve and Xavi for their help.

Uvinum, share your passion for wine

Passion for wine has inspired us to create Uvinum. The 3 founders have succeeded in unifying our passion for wine with another passion: to be entrepreneurs. That in itself is a great start. A start that was hatched on 9 December 2008 thanks to a simple message on Facebook under the subject “project”.

Now over 7 months since that day, Uvinum has grown step by step. Many meetings to define the whole project, to clarify our focus and positioning, improve our market knowledge to determine what we can do in the wine sector with success.

But what is Uvinum?
Uvinum’s mission is to revolutionize the online wine market, bringing it to the consumers through social wine recommendations (from users & experts). Uvinum wants to recommend specific wines that best match each user wine profile, so we can always find the best product at the best price. Uvinum has the objective of being THE worldwide reference for wine recommendations, and to reach agreements with major online wine merchants so as always to offer the best prices.

Uvinum is an ambitious project that seeks to become the market leader in worldwide social recommendations. More information will be available soon about our launch and our services. So now I suggest you visit Uvinum UK or Uvinum US (the one that fits better with your needs), leave us your email and we?ll inform you of our next steps. You can also visit this blog to get the latest news.

And don?t forget: a glass of wine is a real pleasure. Taste, Share and Enjoy it!

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Santa Digna Chardonnay 2012




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Absinthe Green Demon Original 50cl