Some weeks ago, we had the opportunity to make our first Uvinum’s brainstorming. We invited 7 wine lovers to join us and share opinions about wine and about our project. More than 3 hours together allowed us to have a clearer view on some of the points raised. There will be more meetings like this with different user profiles that will help us refine our positioning and our project.
We focused on the wine world in general, the buying process, the role of experts, etc … And we went into some design detail designs and on the identity and values of our brand.
The reason why we have done this first brainstorming is simple: we are (the 3 founders) so involved in Uvinum that we need new ideas, different from ours. Surely we are wrong in many of our approaches and receiving different opinions beyond Uvinum allows us to better understand the user, correct mistakes and explore new opportunities.
We would like to thank Hugo, Raul, Marcos, Ricard, Esteve and Xavi for their help.