Whenever drinks brands support social movements, the first thing we should always ask ourselves is whether the brands are showing a genuine interest in social change or whether they are just taking advantage of a cause to increase their profits. Today we’re presenting 3 drinks brands that show real support to the LGBTQ+ community. Fancy a gay drink? 😉 Then read on.
Absolut Vodka – Gay since 1979
Absolut has been an example of greater tolerance, diversity and equality since 1979, supporting the international gay community through various social projects. Absolut encourages its consumers to show their diversity.
With Absolut Colors, launched in 2015, the Swedish vodka brand made a strong statement and has become the gayest brand out there. 😉
With the bottle inscription “Be proud of who you are and let your true colours shine”, Absolut encourages its consumers to show their diversity.
The Social Commitment of Gay Vodka
Another example of social commitment is Gay Vodka, a brand that was launched in Germany in 2018. With every bottle sold, the brand donates a percentage of its profits to queer communities to support various social projects against exclusion and discrimination. This gay drink is distilled five times from French wheat and fresh spring water and impresses with a mild taste and excellent value for money.
Gay Beer – The Most Homosexual Beer of All Time
The concept is simple: a craft beer company owned by a same-sex couple and marketed by the gay community. Brewed in New York with an exquisite blend of Vienna malt and Mandarina Bavarian hops, this LGBTQ+ beverage is a golden lager with notes of honey and crisp citrus that will leave you feeling refreshed.
The beer market has a reputation for being mainly represented by masculine men. With Gay Beer, the brand wanted to show that other “consumer types” also appreciate good beer and thus change the perception of many people towards gay men.
Has this article got you lusting after a delicious gay drink to wet your whistles? Then check out some of our recommendations from the Absolut brand, supporting the LGBTQ+ community since 1979:
Translated by Chelsea Cummings from Daniel Tangerner’s original German article: Marken, die die LGTBQ+-Gemeinschaft unterstützen.