Chinese people will have beer belly

by Marta Burgués

By 2017 China is expected to overtake the United States as the largest consumer of beer worldwide, according to analysts at Euromonitor. This is due to the increasing trend in the income of the breweries in this country.

These increases in disposable incomes will continue rising by 2018, according to Amin Alkhatib, alcoholic drinks analyst at Euromonitor, and thanks to it, the sale of beer in China will gradually grow.

Recently an online detail seller of beer in China claimed to have sold 30 million beer cans during the 2014 FIFA World Cup. It will be not surprising that at these levels of current consumption, the expected increase for 2017 will be really important, giving rise to a new position of the Chinese market compared to other countries.

But 2017 is also expected to be when the United States take lead in terms of sales value, in addition to the increase in population of legal age to drink beer, which will result in a higher level of current consumption.

Alkhatib said:

?As income of these new consumers rises and macroeconomic conditions improve, brewers will also be able to encourage consumers?.

And he also added:

?With increasing affordability, both inside and outside urban centers, and increasing penetration of the retail channel, global brewers can capture a consumer base in China that was out of reach before?.

Carlsberg is the best selling beer in the Chinese market. The increase in popularity of premium beers above the lowest ones is causing an increase in sales value. However, this increase in sales of premium beers remains lower than the increase that occurs, for example, in the United States.

Alkhatib said major Chinese beers at the moment are Snow, followed by Tsingtao, Yanjing, Harbin and Laoshan.

Will we soon see the Chinese people with a beer belly? Are olives the ideal snack for them too to accompany the beer? Or do you think they are more ?tortilla? lovers? Today we suggest two Chinese beers among the best sellers in the country:



 TAGS:Sun Lik BeerSun Lik Beer

Sun Lik Beer

Tambien te puede interesar

Leave a comment