Can the Google Glasses change the world of wine?

by Marta Burgués

Technology can be a great tool for many, and as it covers more and more areas in modern life, is now turn for the wine world, that has begun to be overturned by Google Glasses. Want to know their possible applications in the world of wine? Here they are:

  • Multisensory tasting: It was recently discovered that sound and color affects our perception of wine, helping enhance and improving it. Google Glasses can help create that mood with the projection of certain colors and ideal music for enjoyment.
  • Scanning barcodes and disclosing data: you can be shopping and scan the bar code of a wine on a shelf to compare prices and see the available information about the brand.
  • Augmented reality: information can overlay the real world you’re looking through the glass, so wine cellars can begin to allow consumers to make videos about their brands or transmit online the description of an oenologist.
  • They can change the dynamics of waiters and sommeliers: waiters would take orders directly to their glasses, in addition to reviewing new cocktail recipes, applying them without customers noticing.
  • Real time translations: you can make an app for recognition or translation. With it you can see the labels on the bottles or the menu at a bar and instantly translate it to place your order.
  • Video recording: It is an ideal resource to perform wine tours and tastings. You can record video and share what you see with the network.
  • Travel to wineries: Napa Valley is already promoting the use of Google Glasses with a video called ?trip to Napa Valley?. You can see the vineyards at different times of year and look inside the cellars. Some of them have banned the use of glasses in tours, so check before use.
  • Winemaking: Ricardo Peñalba prepares wine for tastings in the Peñalba cellar in Aranda de Duero. You can see what he does in real time and get advice about winemaking with this experience, which is seen as the first of many.
  • Livestream: Watching a winemaker in an online interview, you can know his opinions and reactions, but with a livestream you can see winemaking, blending, selection of grapes, and add your live comments to give feedback to the winemaker itself.

Today we recommend two wines for you to enjoy without Google Glasses:

 TAGS:Azpilicueta Crianza 2010Azpilicueta Crianza 2010

Azpilicueta Crianza 2010

 TAGS:Viña Ardanza Reserva 2004Viña Ardanza Reserva 2004

Viña Ardanza Reserva 2004

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