Australia: the country where growth dreams will be fulfilled

by Marta Burgués

If there is a country that knows no crisis, that is Australia. The economy seems to flow and new business opportunities open to other countries. So, even if it’s far away, it is not surprising that some Spanish companies have decided to expand borders and perform studies about the country and its demand.

While Australia is a producer of wines from different appellations and key axis of the market in different regions, Spanish wine can be a good product to export to the country, because it seems that growth will be exponential in the coming years.

For this reason and many others, the country’s riches are constant and some business organizations know it, helping Spanish companies to export to Australia. An example is what the Trade Promotion Institute of Castilla-La Mancha (IPEX) states, organizing a trade mission of agrifood producers to the Australian fair of wine and beer. The event will take place in Melbourne from August 31 to September 2, and in the city of Sydney, on September 7.

Two key dates for Spanish companies to make themselves known, to explore the territory and do business in one of the lands of more expansion worldwide. Thanks to this trade mission, trade agendas and the intervention of these in showrooms and tasting areas will be called for Spanish food and drinks companies.

Those skilled in this matter predict that the Spanish product is largely untapped in the country and that is really fashionable, so it is an excellent opportunity to open borders for some of the Spanish companies. But not everything are good news: Spaniards may face some obstacles, such as the distance between countries and also the entry restrictions on products and services that the country is imposing, while they can be overcome successfully.

 TAGS:Viña Ardanza Reserva 2007Viña Ardanza Reserva 2007

Viña Ardanza Reserva 2007: a red wine with Rioja DO which blend contains tempranillo and garnacha of 2007 and presents an alcohol content of 13.5º.

 TAGS:Pruno 2013Pruno 2013

Pruno 2013: a red wine of the Ribera del Duero DO is made with tempranillo and cabernet sauvignon of 2013 and with 13.5º of alcohol content.

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